Faraday Future

Client: Faraday Future

Product launch film

​Launching the future of mobility

Ahead of the unveiling of their race car concept at CES 2016, Faraday Future wanted to share with the world their vision of mobility reimagined.

Anticipating a product release in the near future we took the human focused design ideas of FF to heart, looking at the today’s world asking “What if?"

Since the launch of the film it has earned nearly 2 million views between Youtube and Facebook over the weeks surrounding CES.

The close collaboration between Faraday Future and the entire B-Reel family allowed us - in one conscious stream - to deliver the first class production we’re known for with the strategic rigor normally found in a more traditional process.

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